David Banner receives the key to the City of Jackson from Mayor Harvey Johnson

http://www.clarionledger.com/videonetwork/2191335759001/Entertainer-David-Banner-on-importance-of-reading

Snarky Puppy in Jackson, MS

Snarky Puppy snuck up on us and gave us a real treat last night. Their music is so engaging, fun, funky, jazzy and fused altogether. Look out Hattiesburg they're heading your way and you don't want to miss them!

L I S T E N

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mgid:uma:content:mtv.com:1692592

Entertaining the Next Step

This statement can be figurative, but it is truly a literal statement for me.  This is the last week of my program at Full Sail University.  If you haven’t been following my blog, I am pursuing my Master of Science degree in Entertainment Business.  The time has sailed passed so swiftly.  It is truly hard to believe that it is almost over.  I have just two assignments to complete the program (you’re reading one of them). 

Self-Doubt

I still remember the apprehension I had about enrolling in the program.  You see I am not a traditional student.  I have been married, divorced and remarried.  I am the mother of 5 girls.  I have 1 grandson.  I also have 2 stepsons and 1 step-grandson.  I have a full-time job, a small business, a house, bills, and completely lodged inside of life!  I just didn’t know if I could do it.  It had been 13 years since I had been in a structured higher education program.

Encouragement

Luckily, I had a strong support system.  My husband encouraged me to do it!  Surprisingly to me, I was accepted into the program.  It wasn’t easy and it took some major sacrifice, but I’ve made it!  I enrolled in the program so that I could gain knowledge about the industry.  I needed to be able to position the artists that recorded in my studio.  I felt I have a responsibility to them.  I should be able to provide them with sound direction for their careers.

Appreciation

I’m appreciative of all of my learning experiences.  I learned so much more than the industry.  I had some wonderful Professors and some amazing classmates.  I have a new network of professionals that I can access if I ever need them.  The program taught me how to become an effective leader.  It taught me how to work within a team and how to manage a project.  It taught me about laws within the industry, how to market my business and to brand the company.  It taught me how to develop a plan for my business and the financial makeup of a solid business.

I am truly grateful for the experience and hope that one day I can be a resource for Full Sail as an industry leader!

Alternative Funding

At first glance this phrase makes perfect sense, but for those living in the reality of their economic status, it’s no alternative, it’s the only option.  A lot of people that have pursued entrepreneurship have done so by strong faith, intestinal fortitude, and a passion that continues to drive them, not knowing when their next sale will be.  Wondering if they will have enough this week to pay the mortgage, the car note or even afford them a decent meal. 

Credit Denial

They have survived through numerous denials for funding.  They have tried their local bank, and maybe their local credit union.  Unfortunately their personal financial trials have taken a toll on their credit.  Maybe they were left hung to dry through a nasty divorce, or maybe there were medical bills. Regardless of what the circumstance, their creditworthiness was destroyed through these trials and the inability to make enough to change their forecast.   

Financial Resources

Entrepreneurs must educate themselves to improve their situations.  They can’t continue to walk in ignorance and use their past financial status as a crutch. There are endless resources available to increase their chances on finding funding for their business:

• The SBA offers training on preparing your finances, writing a business plan, financial    assistance programs, and loans and grant resources.  There are online courses on how to prepare a loan package and introductory accounting.  You can also learn how to assess when you will make a profit through a breakeven analysis. 
• Opportunity Finance Network (OFN) is the national network of Community Development Financial Institutions(CDFIs) private financial institutions that are 100% committed to delivering responsible, affordable lending to help low-income, low-wealth, and other disadvantaged people and communities join the economic mainstream.  
•  HOPE (Hope Enterprise Corporation) is a community development financial institution for those living in Arkansas, Louisiana, Mississippi and Tennessee.  They have worked for the past 18 years to close the gap in the Mid South creating opportunities for low and moderate-income people to access affordable, responsibly structured financial products and services.

The Business Side of Creativity

Key Business Plan Components

The creative world boasts of their passion and ability to express themselves in various forms, whether it’s singing, music, art, film, dance or poetry.  Rarely do we find these same people with a solid plan to turn their art form into a successful business.  It is important to have a spark, a passion and creativity in their expression, but it is equally important to develop a business plan so their passion can generate revenue. 

The blogspot, http://bpexpertviews.blogspot.com, features business plan expert views and shares successful businessmen and their methodologies.  Two excerpts featuring Muhammad Yumas and Bobby Flay and Steve Ells stood out to me. 

Muhammad Yunus

Muhammad Yunus was a successful economist that founded Grameen Bank.  They had one of the most successful loan repayment rates in the world.  He came from humble means growing up in a poverty stricken area of Bengal and believed education was a tool that could help him escape.  He believed in giving loans to people who had a passion and a drive, and only needed the money.  He believed that credit was a fundament human right, which is probably why he won the Nobel Peace Prize in 1983.

Indie Artists

In the entertainment industry one may wonder, what does this have to do with me?  This speaks volumes to those of us pursuing our passion, especially independent artists needing financial backing.  We all have talent but we must remember that we need to reflect this passion in an organized business plan.  This one step could be the difference between struggling to pursue your passion, and having the funding to truly establish your brand.  You could successfully develop a marketing plan and properly advertise to bring clients to your doorstep.

The Business Plan

This has motivated me to change the way we do things at CC Productions.  We’ve always had passion and talent, but we didn’t have a proper business plan to seek funding, so that we can position ourselves in the market.  We must understand that investors are analytical people.  Our most important section is the market and the budget.  Investors need to know that there is a market for your talent and a budget that will show a return on their investment.

(Sources:  The Nobel Peace Prize, http://www.nobelprize.org/nobel_prizes/peace/laureates/2006/yunus-bio.html/, Expert Views on Business Plans, http://bpexpertviews.blogspot.com/)

Bobby Flay and Steve Ells

Bobby Flay is a household name to those who are into reality cooking shows.  He not only boasts this fame, but he is one of America’s top chefs and owns six high-end restaurants and five fast casual dining restaurants grossing millions of dollars.  Steve Ells equally acclaimed as Bobby and has a few things to boast about on his own.  He founded Chipotle in 1993 with an $85,000 loan from his father and now he is a top investor on the new hit series Americas Great Next Restaurant.  This show was looking for the best concept to invest millions of dollars to open three new restaurants in Los Angeles, Minneapolis and New York City.  There were three key components that investor were looking for in the business plan for the concept to work:

The Name

The name must represent whom the owner is and what they are trying to convey.  This is key in my business plan.  The name has to have a sense of your style and what it is your trying to say.  The name has to connect with the product or the service. In my case, the name fits the owner, its fun and not too serious.

The Logo

The logo is another key component in the business plan.  This is an area that I struggled with the most in my business plan.  I wanted the logo to be eye-catching, memorable, fun, horizontal and reflect who we are.  It is very important for it to be connected to what we do, short and to the point.

The Slogan

The slogan is the next key component part in the business plan.  The slogan needs to be able to pull all of the components together in a simple phrase.  It needs to be one that the employees can remember and one that can remind employees who we are.

Out of all of these important components in my business plan, I feel that the most important section is the financial statements.  The typical investor just wants to know that they will have a return on their investment.

(Sources: Neumeier, M.  (2006) The Brand Gap.  

McDGospel Jackson

image compliments of http://www.365black.com/365black/index.jsp

                                       

McDGospel Jackson
365 Black is a program by McDonald’s corporation to show a commitment to the African-American community.  It is to highlight, promote and celebrate our culture, our achievements and our communities every day of the year, as opposed to celebrating Black History Month in the shortest month of the year.  It is a place where our community can share, learn, search for employment and entrepreneurship opportunities, education and meet people that have been affected by McDonald’s efforts. 

Gospel Tour in Jackson, MS

One of 365 Black’s campaigns is a Gospel tour sponsored across the country, which is marketed as Inspiration Celebration.  Well  maybe you’re not familiar with Jackson, Mississippi, but we’re kind of a black-sheep City, when it comes to attracting major Artists.  Well let me explain.  We are a last-minute market when it comes to purchasing tickets, so a lot of promoters are not comfortable waiting until collecting at the door to cover their expenses, or maybe not.  This is not the case for every Artist, but you have to be pretty special to sell out before the actual concert.  Recently we booked Elton John, which was very surprising and the tickets did sell out almost immediately.  Another concert is the American Idol concert.  It sold out in minutes due to the fact of a local Brandon native who was in the top 5, Skylar Laine, is on the ticket.  

Thanks McDGospel Jackson

Well thanks to McDGospel Jackson we recently had the pleasure of having a “free” concert featuring major national gospel artists:   :  Canton Jones, Byron Cage and Fred Hammond.  Of course the tickets went fast, because it was free!  This concert opened up a wonderful opportunity for a local group (they won’t be local long), Darius Brown and Freshwind.

Freshwind pictured alongside Byron Cage (Middle).  Leader Darius far right.

  

They had the honor of providing background vocals for Byron Cage.  The artist had the pleasure of hearing what Jackson has to offer and has shown an interest in using the group for future events in the Southeast if the opportunity presents itself.  Well, not to highlight any one particular person, because they are a group, but they are equipped with some heavy artillery.  They have some prolific singers with superior vocal talent, skill and range.  Congratulations Darius and Freshwind.  I can’t wait to see what’s next!  A special shout-out to my oldest Asia, and my Spain buddy Larry.  (Good evening this evening J)